Personal Shots

As Bang & Olufsen marks its 90th anniversary, the audio artisan unveils the BeoLab 90: a speaker that defies the conventional, weaving a tapestry of sound that is as much a masterpiece of design as it is of acoustics. In an industry where excellence is pursued but seldom caught, the BeoLab 90 stands as a monument to the marriage of form and function—encapsulating the spirit of innovation that has driven Bang & Olufsen since its inception.

Like the most enigmatic artists who transform their canvases into portals of imagination, Bang & Olufsen transmutes the BeoLab 90 into an audial vessel of transcendence. Not merely a speaker, the BeoLab 90 is the embodiment of Bang & Olufsen’s relentless pursuit of the extraordinary, a flagship design that is an audacious echo of their wildest dreams.

Bang & Olufsen BeoLab 90 in Newmarket Showroom

Upon first encounter, the BeoLab 90 strikes a silhouette that is both striking and statuesque. Towering at just over four feet and weighing in at a commanding 302 pounds, it demands not just floor space, but presence. It is a piece that celebrates its stature, its form dictated by the purity of its function—to deliver an auditory experience that is unparalleled.

With a lineage steeped in a dedication to excellence, the BeoLab 90 is a herald of Bang & Olufsen’s craftsmanship, each unit hand-built to order within the hallowed halls of their Struer factory. The culmination of three years of meticulous development, the speaker is a symphony of components, boasting 18 state-of-the-art Scan-Speak drivers and an arsenal of 8,200 watts per unit. It is, without hyperbole, the most powerful sound experience Bang & Olufsen has ever constructed.

Bang & Olufsen BeoLab 90 Close-Up

But power is nothing without control, and the BeoLab 90 wields its strength with precision. Through its pioneering Beam Width and Direction Control, it sculpts sound, offering listeners the ability to tailor their auditory environment with the touch of a button or the swipe of an app. From the intimate focus of 'Narrow' to the expansive embrace of 'Omni', the speaker bends sound to its will, ensuring that its performance is as versatile as it is dynamic.

The BeoLab 90 does not stop at shaping sound in space; it transcends the room itself. Equipped with Active Room Compensation technology, it accounts for the nuances of its environment, adjusting its output to counteract the colorations of room acoustics, furniture, and speaker placement. The result is a purity of sound that defies the physics of space—it is the speaker, not the room, that dictates the listening experience.

Bang & Olufsen BeoLab 90 with Active Room Compensation

With the BeoLab 90, Bang & Olufsen does not just introduce a speaker; it reimagines the landscape of sound. It stands as a testament to the brand's vision of integrating music into the fabric of life, not as a mere backdrop but as a central character. It is a vision that has propelled Bang & Olufsen across a spectrum that spans from the audiophile to the lifestyle enthusiast, from the solitary connoisseur to the communal celebrant.

Yet, for all its technological marvel, the BeoLab 90 retains a sense of elegance, its design a homage to subtlety and understatement. Its silhouette is one of iconic stature, regarded by many as the zenith of home speakers—a design that resonates with the quality of its sound. Whether showcased in the Bollo store or standing sentinel in a living room, the BeoLab 90 is always a display of Bang & Olufsen’s heritage—a celebration of a legacy that is as much about where they have been as it is about where sound is going.

Bang & Olufsen BeoLab 90 in Domestic Setting

In creating the BeoLab 90, Bang & Olufsen does not just mark an anniversary; it ignites a conversation about the future of sound. This speaker is not a product of evolution; it is a leap into a future where audio technology and design aesthetics are so intertwined that they are indistinguishable from one another. It is a future where the listener is not just an audience but a conductor, with the power to shape their soundscape at their fingertips.

As the BeoLab 90 enters the homes and hearts of its discerning patrons, it carries with it the essence of Bang & Olufsen's philosophy—that perfection is not a destination, but a journey. And for those who embark on this journey with the BeoLab 90, the reward is not just in the listening but in the revelation that they are experiencing a piece of history, a fragment of the future, and a work of art that stands the test of time.

Bang & Olufsen BeoLab 90 in Evening Repose

The BeoLab 90 is not for everyone, but that is by design. It is for the right someone—for the visionary, the audiophile, the design aficionado. It is for those who understand that to appreciate the BeoLab 90 is to appreciate the finer things in life, where the confluence of art and acoustics is not just possible, but passionately pursued. In the BeoLab 90, Bang & Olufsen does not just craft a speaker—they craft a legacy. And for those who listen, the message is clear: Welcome to the future of sound.